Founded in 2008 by Anna Arbuckle and Nathan Turner, MAKEPRETEND is a New York based creative bureau, performing project-specific services for any method of communication.

We are currently delighted to be designing the web site for DOCOMOMO New York/Tri-State, a great organization dedicated to the documentation and conservation of buildings, sites and neighborhoods of the modern movement.

Just email us at whatsup [at] makepretend [dot] net if you would like to find out more or talk about a project.

Have a lovely day!
01
Holy Hail - Music Video
 NEW! 
Devise, rehearse, action! Holy Hail 'County Fair Pt.2' Music Video directed and produced by MAKEPRETEND.

Credits: DP: AJ Broadbent; Editor: Ashley Kreamer; Colorist: Kamil Dobrowolski; Make up: Jordan Bree Long; Stylist: Sara Dunn; Cast: Holy Hail, Max Eggler, Alyssa Cavallaro, Ruby Furlow

Watch it on Vimeo!
02
Portraits with Scarf
Devise, make, shoot, edit! Original oversized wool scarves and simple tank tops and t-shirts made by MAKEPRETEND.

Models: Kevin & Megan


Email whatsup at makepretend.net for inquires.
03
My Adidas
Devise, make, shoot, edit! Limited edition hand-screened vintage t-shirts.

Models: Sigu & Alex.


Email whatsup at makepretend.net for inquires.
04
Gauche Concepts
Tokyo-based Gauche Concepts is a restaurant consultancy group, needed a logo that hinted at a hand touch.

Our solution was to take a sophisticated letter form and redraw it by hand. The final form is the shade side of a 3D lower case g of the typeface Garamond.
05
The 9th Annual Avant Guardian
Design, build, and installation of oversized lightboxes - creating a stylish environment to display the winning photos at the 9th Avant Guardian put on annually by Surface Magazine.

Photos: Nikola Tamindzic
06
Dave Denis
Devise, shoot, edit! Look book photography for Dave Denis t-shirt line.

Models: Georgie & Sigu
07
Miyabi Tanaka
Flash web site for super talented Tokyo based photograpgher Miyabi Tanaka. Build by Cuban Council.

www.miyabitanaka.jp
08
We Are Rocketscience
Bryn Bowen and Ian Savage are two set designers and builders that paired up to start a new business that aims to streamline the photo shoot set building and store display process by being a one stop shop. They needed a brand identity that captured the work they were doing but also wanted playfulness without loosing professionalism. Site built by Cuban Council.

www.wearerocketscience.com
09
ICFF 2008:
Surface Magazine & Orange 22 Party

Display system to showcase benches created for Orange22 Design Lab's Blank Canvas Project. Design by MAKEPRETEND. Build and installation in collaboration with Rocket Science.

Photos: Courtesy Surface
10
Kenji Ikeda
Flash web site for up and coming Japan based accessories designer Kenji Ikdea. Site built by Made of People.

www.kenjiikeda.jp