Makepretend is who we are and what we do. We believe the ordinary becomes extraordinary with the free play of imagination, and that cultural survey can be used to create interaction between unlike people, things, and places.
Makepretend is a New York City based creative partnership between Anna Arbuckle and Nate Turner, operating impartially between the fields of art and design, work and play.
Just email us at whatsup [at] makepretend [dot] net if you would like to find out more or talk about a project or get on our infrequent mailing list.
Have a lovely day!
01
01
An Update - Photo Series
Think, play, shoot. There is not much that is new. Much of what we see, hear, and experience today is a past existence.
We are using nostalgia as "creativity." However it is a job of an artist or storyteller to reflect the times in which he or she lives in.
This series of photos is about using today's technology to create abstraction. It's not new, it's just an update.
Devised as set of 9 large scale digital prints.
02
Holy Hail - Music Video
Devise, rehearse, action! Holy Hail 'County Fair Pt.2' Music Video directed and produced by MAKEPRETEND.
Credits: DP: AJ Broadbent; Editor: Ashley Kreamer; Colorist: Kamil Dobrowolski; Make up: Jordan Bree Long; Stylist: Sara Dunn; Cast: Holy Hail, Max Eggler, Alyssa Cavallaro, Ruby Furlow
03
Portraits with Scarf
Devise, make, shoot, edit! Original oversized wool scarves and simple tank tops and t-shirts made by MAKEPRETEND.
Models: Kevin & Megan
Email whatsup at makepretend.net for inquires.
04
My Adidas
Devise, make, shoot, edit! Limited edition hand-screened vintage t-shirts.
Models: Sigu & Alex.
Email whatsup at makepretend.net for inquires.
05
Gauche Concepts
Tokyo-based Gauche Concepts is a restaurant consultancy group, needed a logo that hinted at a hand touch.
Our solution was to take a sophisticated letter form and redraw it by hand. The final form is the shade side of a 3D lower case g of the typeface Garamond.
06
The 9th Annual Avant Guardian
Design, build, and installation of oversized lightboxes - creating a stylish environment to display the winning photos at the 9th Avant Guardian put on annually by Surface Magazine.
Photos: Nikola Tamindzic
07
Dave Denis
Devise, shoot, edit! Look book photography for Dave Denis t-shirt line.
Models: Georgie & Sigu
08
09
We Are Rocketscience
Bryn Bowen and Ian Savage are two set designers and builders that paired up to start a new business that aims to streamline the photo shoot set building and store display process by being a one stop shop. They needed a brand identity that captured the work they were doing but also wanted playfulness without loosing professionalism. Site built by
Cuban Council.
www.wearerocketscience.com
10
ICFF 2008:
Surface Magazine & Orange 22 Party
Display system to showcase benches created for Orange22 Design Lab's Blank Canvas Project. Design by MAKEPRETEND. Build and installation in collaboration with Rocket Science.
Photos: Courtesy Surface